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Shelf Genie

By Home Improvement Franchise Experts
Published in Organization
January 13, 2021
2 min read

Shelf Genie Franchise Opportunity

Shelf Genie has been transforming customers’ lives for more than 20 years by designing and implementing custom home solutions that put everything within a homeowner’s reach.

They are the only nationwide franchise that designs, builds and installs custom pull-out shelving solutions into existing cabinets. Shelf Genie prides itself in having the best quality Glide-Out shelves available to homeowners. Their designers create a custom solution that solves home pain points, eyesores and trouble areas.

Put simply, Shelf Genie turns frustration and pain into enjoyment and love. Shelf Genie is a customized Glide-Out shelving and storage solution franchise that has remodeled millions of cabinets in kitchens, pantries, bathrooms and garages since it began transforming spaces. In 2007. Inc. magazine recently praised Shelf Genie’s ability to provide customized solutions to its growing base of clients, listing them as one of America’s fastest growing companies. Entrepreneur magazine ranked them as one of the top 275 franchise systems in 2016.

Shelf Genie designs, builds, and installs Glide-Out Shelving Systems. Their innovative shelving is custom-built to retrofit existing cabinets, resulting in perfectly placed shelves that glide in and out with just the touch of your fingers. With their system, cabinets are organized; storage is accessible, efficient and clutter-free. Glide-Out Shelving works in virtually every cabinet and pantry in the home and is beautiful and highly durable. From the kitchen to the bathroom to the garage, Shelf Genie does it all.

Shelf Genie is a home-based business model providing a niche product within a mature industry. They have highly effective tools and resources in place that allow franchisees to focus on scaling their business. Their franchise model allows the owner to focus on marketing and sales while leveraging designers and installation partners with the following systems and services:

  • Streamlined Business Processes
  • Centralized Business Support Center
  • Need-based product
  • WishPortal Franchise Management System: Full scale, customized CRM that is fully integrated into the Business Support Center and Media Buying Platform.

The Shelf Genie Business Process, Business Support Center, and WishPortal combine to bring operations and management systems only found at large companies – without the fixed overhead. All of the fees charged (Royalties, Business Support Center and WishPortal) are variable and related to sales.

Franchise Opportunity Features

  • Recession Resistant: In today’s economy people look to small affordable upgrading as opposed to extensive remodeling or moving.
  • Scalable Business: Installation partner and designer programs allow the owner to work on their business, not in the business
  • Low Overhead: Home-based business with most overhead costs being variable and directly related to sales
  • Need-Based Product: Baby Boomers and Senior Citizens who don’t like to (or can’t) bend and reach the back of their cabinets and need more space (downsizing)
  • Streamlined Business Processes: Our exclusive 14-step process allows franchisees to coordinate in real-time with the business support center, installation partners, designers and manufacturers to manage the customer relationship.
  • WishPortal™: Online Franchise Management System – Our proprietary web-based management system gives the owner dashboards, reports, and other tools necessary to make important business decisions and manage their business.
  • Shelf Genie University: online Learning Management System that allows franchisees to offer world-class sales training to their Designers by simply assigning them a Shelf Genie University login and monitoring their progress. The training counts as continuing education for many of the Designers in the Organizing, Design and Real Estate professions that add Shelf Genie Design to their portfolio.
  • Centralized Business Support Center: Located in our headquarters in Atlanta, GA, we receive all customer calls, schedule all sales appointments, and handle all customer services calls for the owner.
  • Cash Flows Quickly: Other than initial advertising and startup costs, our fast sales cycle allows owners to receive order deposits and outpace costs with cash flow.

Financial Requirements

  • Cash Investment (Liquid): $70,000
  • Minimum Investment: $59,600
  • Maximum Investment: $109,500
  • Minimum Net Worth: $150,000
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